Create a consistent content marketing strategy that speaks to both the residential and commercial marketplace and conveys Stronger's core competencies from full-service gym design to equipment sourcing to installation and follow-up
The Strategy:
The Strategy: Leverage existing residential and commercial email lists to build out a quarterly email & SMS strategy pursuant to ecomm and lead generation best practices
Deploy holiday & spring savings marketing strategy highlighting top 4 converting equipment brands - YBell Fitness, Stronger, Hyperwear, & iFit
Develop quarterly content calendars across email, SMS and organic social consisting of copywriting, asset creation, and implementation designed to increase awareness and drive leads
Manage community commentary across Facebook, Instagram, LinkedIn and Pinterest
Assess current landing page layouts and optimize pages for highest CVR
STRONGER WELLNESS
+17% ER
17% increase in engagement rate across 3 primary social channels of IG, FB and LI
40% Open Rate
Email Campaigns averaged a 40% Open Rate with the top segmented campaign logging a 77% Open Rate
3% CTR
Email campaigns were on par for industry average of a 3% Click Through Rate