AKT Case Study | SEO & Lead Generation Success

AKT

The Challenge:

Lead the repositioning of the AKT brand so that it conveys a clear and consistent message across the system Drive the national marketing strategy for both corporate brand awareness and specific studio execution growth using CRM, paid media, email, SMS, organic social, and grassroots marketing best practices

The Strategy:

Explore existing brand collateral and establish true essence and purpose of the AKT experience
Develop a simple, yet captivating tagline that accurately represents the brand and can be replicated across the entire system
Revamp key website pages, organic social media, and paid media platforms to reinforce new brand message
Execute promotional offers for lead generation, acquisition, and retention
Launch SEO campaign that adheres to new brand positioning and acquires fresh, organic leads for the system
Build social ambassador network to further brand awareness and drive new leads to local studios

AKT

$595K

NOV '22 System Wide Revenue Largest revenue month to date

~$7 CPL

Average Cost Per Lead across the system

Dropped nearly 33% compared to previous 6 months

Lowest among XPO brands

350+ Leads per Studio

Average leads per studio system-wide

A mix between digital media and organic/ grassroots channels

75K+ Social Reach

Grew social media accounts to 75K+ total reach including Facebook, Instagram, LinkedIn and TikTok

+15% Web Traffic

Based on site UX and design revamp, we saw a 15% lift in total web traffic to 5 key conversion-focused pages

Coupled with SEO efforts, organic rankings for two topic clusters climbing to SERP #1

AKT

AKT