Create a consistent content marketing strategy that speaks to both the residential and commercial marketplace and conveys Stronger's core competencies from full-service gym design to equipment sourcing to installation and follow-up
The Strategy:
17% increase in engagement rate across 3 primary social channels of IG, FB and LI
Email Campaigns averaged a 40% Open Rate with the top segmented campaign logging a 77% Open Rate
Email campaigns were on par for industry average of a 3% Click Through Rate