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Onbrnd Marketing logo with black and white interlocking knot design.
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YBELL FITNESS

YBELL FITNESS

The Challenge:

Identify / curate YBell Fitness' brand persona and product UVPs and develop a go-to market omnichannel strategy that will increase awareness in both the residential and commercial sector and drive bottom line revenue keeping ROAS top of mind

The Strategy:

  • Establish core brand principles that drove all marketing tactics
  • Develop organic social content & execution strategy that consisted of professional content creation, UGC, and influencer marketing
  • Optimize existing ecommerce platform and created a niche SEO strategy that included development updates to core web vitals, page structure changes, keyword targeting, and blog content execution
  • Launch paid social, search, display and YouTube campaigns
  • Build out CRM tactics including email and SMS automations, newsletters, and campaigns/promotions
  • Report & optimize across all channels weekly to bi-weekly
Man performing shoulder press exercise with YBell equipment in gym setting.

BRAND STRATEGY

$1.65M

Annual US Revenue Scaled from $0 Includes all channels

100M+ Impressions

Estimated reach from influencers / ambassadors

150+ total from nano to macro influencers of 1M+ followers

$200K+ in total revenue

30K Avg Sessions

Average monthly site traffic across all owned and paid channels

Scaled from 0 when ecommerce platform launched June 2020

2.8x ROAS

All up paid media ROAS which includes Meta, LinkedIn, TikTok, YouTube, and Google

8x Social Reach

8x increase in total social reach across Instagram, Facebook, LinkedIn, TikTok and YouTube Owned and operated all organic channels in-house

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