Fitness Equipment · B2B & B2C
Stronger Wellness
Email MarketingSMS MarketingSocial Media ManagementContent CreationLanding Page Optimization
The Challenge
"Create a consistent content marketing strategy that speaks to both the residential and commercial marketplace and conveys Stronger's core competencies — from full-service gym design to equipment sourcing, installation, and follow-up."
The Results
+17% ER
Engagement Rate Growth
17% increase in engagement rate across 3 primary social channels — Instagram, Facebook, and LinkedIn — driven by a quarterly content calendar of copywriting, asset creation, and community management.
40%
Average Email Open Rate
Email campaigns averaged a 40% open rate, with the top segmented campaign logging an exceptional 77% open rate — well above industry benchmarks for fitness equipment marketing.
3% CTR
Email Click-Through Rate
Email campaigns maintained a 3% click-through rate, on par with industry averages, while driving qualified traffic to optimized landing pages designed for highest conversion rate.