Fitness Equipment · E-Commerce
YBell Fitness
Brand StrategyPaid SocialPaid SearchSEOSocial MediaEmailSMSWebsite ManagementCreative Design
The Challenge
"Identify and curate YBell Fitness' brand persona and product UVPs, and develop a go-to-market omnichannel strategy that will increase awareness in both the residential and commercial sector — and drive bottom-line revenue keeping ROAS top of mind."
The Results
$1.65M
Annual US Revenue Scaled from $0
Includes all channels — paid media, organic, email, SMS, influencer, and direct. Revenue scaled from zero when the ecommerce platform launched in June 2020.
100M+
Impressions via Influencer Network
Estimated reach from 150+ influencers and ambassadors — nano to macro, including creators with 1M+ followers. Generated $200K+ in attributed revenue.
30K
Average Monthly Site Sessions
Average monthly site traffic across all owned and paid channels, scaled from zero at launch. Driven by a coordinated SEO, paid, and social strategy.
2.8x
All-Up Paid Media ROAS
Blended return on ad spend across Meta, LinkedIn, TikTok, YouTube, and Google — maintained while scaling spend and expanding into new audience segments.
8x
Growth in Total Social Reach
8x increase in total social reach across Instagram, Facebook, LinkedIn, TikTok and YouTube. All organic channels owned and operated in-house by ONBRND.